PPC
Multi-platform precision ad placement covering overseas Google/Meta/LinkedIn/TikTok and domestic Baidu/WeChat/Ocean Engine.
Definition
PPC (Pay-Per-Click) is a precision advertising service charged per click, covering major advertising platforms across domestic and international markets — overseas including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, TikTok Ads, X Ads, and domestically Baidu Promotion, WeChat Ads, Ocean Engine (Douyin), Xiaohongshu Ads. Achieve cost-controlled cross-market customer acquisition through scientific account architecture and continuous optimization, converting every budget dollar into measurable ROI.
Items
Global Multi-Platform Ad Campaign Management
Full platform coverage including overseas Google Ads, Meta, LinkedIn, TikTok, X and domestic Baidu, WeChat, Ocean Engine, Xiaohongshu.
Multilingual Keyword Strategy & Bidding Optimization
Precision keyword selection and intelligent bid management tailored to different market languages and search behaviors.
Localized Ad Creative Production
Chinese and English copywriting, visual design, A/B testing, adapted to different market cultures and aesthetics.
Global Audience Targeting & Remarketing
Overseas precise audience targeting, domestic interest/behavioral targeting, and cross-market remarketing.
Conversion Tracking & Cross-Market Attribution Analysis
Pixel deployment, conversion tracking, multi-touch attribution, ROI analysis.
Global Budget Management & Performance Optimization
Cross-market budget allocation, currency management, continuous performance optimization.
Deliverables
Process
Diagnosis
Domestic and international account analysis and competitive assessment
Setup
Multi-market account structure and creative deployment
Optimization
Data-driven continuous optimization
Scale
Cross-market budget scaling after ROI stabilization
Best For
Enterprises requiring simultaneous domestic and international customer acquisition, overseas brands needing multi-market ad placement, those with clear conversion targets and budgets, and companies seeking to improve ad ROI.
